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CHOOSE CHERRY
Our own collections give us a direct understanding of design, materials, proportion and how individual products come together as a brand.
Discover Our CollectionsOEM & ODM · PRIVATE LABEL · CUSTOM DEVELOPMENT · INTERNATIONAL SHIPPING
ABOUT CHOOSE CHERRY
WE BUILD OUR OWN BRAND. WE HELP BUILD YOURS.
Choose Cherry is an independent handbag brand and a development and manufacturing partner for fashion businesses.
We create our own collections while helping other brands develop theirs, connecting material development, sampling and handbag production within one coordinated process.
TWO SIDES OF CHOOSE CHERRY
WE CREATE FOR CHOOSE CHERRY. WE ALSO CREATE WITH OTHER BRANDS.
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DEVELOPMENT & MANUFACTURING
We work with fashion brands on OEM, ODM, private label and custom development, from early ideas and material direction through sampling and production.
Explore Customization
WHY WORK WITH US
WHY BRANDS WORK WITH US
We combine the perspective of a brand with the practical experience of product development and manufacturing.
WE THINK LIKE A BRAND.
Because we are one.Developing our own collections means we understand more than manufacturing. We consider material, proportion, color, detail and how products work together as part of a coherent collection.
WE CONTROL MORE OF THE PROCESS.
From textile development to handbag production.Our capabilities connect textile and material development more closely with sampling and manufacturing, giving us greater visibility over consistency and follow-through.
WE TURN IDEAS INTO PRODUCTS.
You do not need to start with a finished design.A sketch, reference image, material direction or early idea can be enough to begin. We help translate creative direction into decisions ready for sampling and production.
WE KNOW WHAT PRODUCTION REQUIRES.
Experience helps solve problems early.Our role is not simply to make a sample look right, but to help develop something that can be made consistently.
BEAUTIFUL IN CONCEPT. WORKABLE IN PRODUCTION.
OUR BRAND
STYLE IS CHOSEN.
At Choose Cherry, we believe personal style is shaped through intentional choices.
“Choose” represents the freedom to define what feels right for you. “Cherry” is the finishing touch, the detail that brings character to the whole.
Our collections are guided by design, material and a more considered approach to how products are made.
CHOOSE WHAT COMPLETES YOUR STYLE.
FOR BRANDS
FROM IDEA TO PRODUCTION.
Alongside our own collections, we help other brands develop theirs.
We support OEM, ODM, private-label and custom projects, connecting material development, sampling and manufacturing within one coordinated process.
Start Your Project
PROJECT STARTING POINT
YOU DON'T NEED TO ARRIVE WITH A FINISHED PRODUCT.
Bring us a sketch, reference, material direction, existing sample or tech pack. We can help identify the next practical step toward development and production.
FROM MATERIAL TO PRODUCT
ONE CONNECTED DEVELOPMENT PROCESS.
01 Textile & Material
02 Product Development
03 Sampling
04 Manufacturing
05 Quality Control
06 Delivery
Our involvement can begin before the product reaches the handbag factory. By connecting material development with sampling and manufacturing, we can follow critical decisions more closely from the earliest material choices through production.
- More Material Flexibility
- Closer Development Control
- Better Production Consistency
MATERIAL ADVANTAGE
MATERIAL CAN BE PART OF THE DESIGN.
Material does not always need to come after the design.
Our textile and material capabilities allow us to explore color, texture, woven surfaces, pleated structures, material combinations and special finishes as part of the development process itself.
This gives brands more room to create beyond standard off-the-shelf materials.
EXPERIENCE
EXPERIENCE IN THE DETAILS.
Our development and production specialists bring experience shaped by international fashion projects and demanding product standards.
That experience informs how we approach proportion, construction, hardware, finishing, stitching, quality consistency and production feasibility.
DETAILS MATTER BEFORE PRODUCTION BEGINS.
INTERNATIONAL COLLABORATION
BUILT FOR INTERNATIONAL COLLABORATION.
We work with overseas buyers and brand teams across sampling communication, specification review, quality control, packaging and shipment preparation.
Clear communication and reliable follow-through matter at every stage.
LET'S DEVELOP WHAT COMES NEXT.
Start with an idea, a reference, a material direction or a complete tech pack. We’ll help you identify the next practical step.